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1. HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS FOR FREE
2. HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS UPDATE
3. HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS FULL
4. HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS CODE

IP anonymization with analytics.jsĪdd this code before sending a first pageview: ga( 'set', 'anonymizeIp', true) This has to be done during initial initialization, not as a separate line of code.

HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS UPDATE

To anonymize IP addresses for all events, update the config for your property by setting the value of the anonymize_ip parameter to true: gtag( 'config', 'UA-XXXXXXXXX', ) The ways to implement IP anonymization: IP anonymization with gtag.js To avoid sending any data to Google, the Google Analytics should be removed entirely. The IP anonymization occurs at Google servers before an IP address is saved to disk. Please note that, regardless of whether the IP anonymization is enabled, the visitor's IP address is still initially sent to Google's servers.

HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS FULL

The full IP address is never written or being used for data processing. After the request for IP anonymization, Google Analytics anonymizes the IP address as soon as technically possible. The IP anonymization occurs before the personal data storage or processing takes place. Geographic data later could be obtained from anonymized IP addresses. In case, the IP address is an IPv6 address, the last 80 of the 128 bits would be set to zero. For example, an IP address of 12.214.31.144 would be changed to 12.214.31.0 In this case the website visitor's IP address is made anonymous. The IP anonymization feature in Google Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros in memory shortly after being sent to the Analytics Collection Network.

HOW TO TRACK IP ADDRESS OF WEBSITE VISITORS FOR FREE

Register for free Show pricing plans How does IP anonymization work?

CookieScript offers consent management and the IP anonymization function for the clients, complying with the latest privacy laws worldwide and alloying to collect visitors data in Google Analytics: Thus, implementing IP anonymization allows to achieve GDPR compliance and to collect accurate data in Google Analytics at the same time.

Anonymizing your website visitors' IPs allows achieving GDPR compliance. Starting from 2010, Google Analytics introduced a function, called IP Anonymization, which enables to anonymize or mask visitors' IPs before sending them to Google Analytics. If you decide not to use Google Consent Mode and want to collect accurate data in Google Analytics, this could be implemented through an IP address anonymization or masking function. However, this could result in inaccurate data collection in Google Analytics. The easiest option to comply with the latest privacy regulations according to GDPR is to use Google Consent Mode. Therefore, businesses must obtain website visitors’ consent before running any type of cookie which collects the IP address. Under GDPR, an IP address is Personally Identifiable Information, which is considered personal data. The users have the right to decide which personal information they want to give up to marketers and advertisers. However, in Europe, the end-users have a right to data privacy through GDPR. Businesses can essentially track visitors’ journeys through their sites in real-time and can shape marketing decisions. The various data offered up by Google Analytics can inform businesses about their customers in great detail. Google Analytics is the industry leader for tracking and analyzing individual visitor activities on a website in a detailed manner. Why anonymize IP addresses in Google Analytics?Į-shops and other businesses need to monitor their website traffic as closely as possible in order to understand the website visitors' behavior and various trends that can shape their business. IP anonymization sets the last digits of users' IP addresses to zeros, so the website visitor's IP address is made anonymous. The solution to collect website visitors' data without violating legal requirements could be implemented through an IP address anonymization function. Under GDPR, an IP address is considered personal data. In Europe, the end-users have a right to data privacy through GDPR. Google Analytics monitors website visitors' activities and informs businesses about their customers.